Crickut

Packaging

Crickut is a packaging exercise in making the ordinary extraordinary. Ordinary nail clippers are turned into a cricket with only a few lines to make them more interesting. Bright colors were added to really help these stand out on the shelf against the other cuticle critters on the Shelf. A bold and simple style was used to demonstrate that only a few marks and color are all it takes to make an ordinary object extraordinary.

 

ART DIRECTION

caleb heisey, bryan satalino, Paul Sheriff

 

PHOtography

Frangipani Photography

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